ABOUT US

A Legacy of Service, Now Enhanced with Stanley Mutual.
Bringing Together Experience, Commitment, and Service Excellence.

Elliot Insurance is a well-established Insurance Broker servicing clients all over New Brunswick. We handle all classes of personal and commercial insurance for individuals and businesses.

Our focus is on providing a personal experience, instead of the frustrating call centre and internet dealings becoming all too common in the insurance market today.

Our clients will always have access to their designated Account Manager and will always find one of Elliot Insurance’s Principals’ willing to take their call should the need arise.

Over 70% of New Brunswickers are insured by an insurance broker. Are you?

The Duties of a Broker

  • To represent the Client by assessing their needs and presenting the risks involved to the Insurers as favourably as possible.
  • To select the best terms we can in placing the insurance and if there is a claim, to arrange prompt and fair settlement.
  • To know the market, selecting the best underwriters for each kind of risk.
  • To know the laws governing insurance, so that we can supervise the preparation and administration of policies ensuring they are legally correct in every way.
  • To ensure our Clients receive correct work. Our goal is to achieve quality service in everything we provide.
  • To give friendly, sincere, professional help to those who entrust us with their business.

Their services include:

  • Assessing your individual needs and obtaining quotes. Depending on the property, vehicle or business being insured, this might include performing an insurance valuation, taking photographs or obtaining an inspection report.
  • Comparing the coverage of different insurers to get you the best rates and conditions in an unbiased manner and making recommendations.
  • Searching for opportunities to reduce overall premiums by combining different types of insurance for discounts.
  • Explaining premiums, terms, conditions and any small print that you don’t understand.
    Providing administrative follow-up, such as mortgage changes, certificates of insurance.
  • Providing advice and revisions at policy renewal or mid-term if material changes are necessary, such as a move or the sale of an asset.
    Being available to answer questions after purchase. The vast majority of brokerages are well established in their community and insurance is their primary business.
  • Ensuring claims are fairly handled. They help you with the process and ensure a fair and speedy settlement. Brokers make a positive difference to an insurer’s payout in a substantial number of claims.
  • There is no extra cost to you for all the services that a broker provides. A broker is paid a commission through the insurance company that you place your business with, and believes in complete transparency in this regard.

Elliot Insurance has been proudly serving New Brunswick communities for over 60 years. As a local, family-oriented company, we are deeply rooted in the province and committed to protecting the people and businesses that call it home.

OUR GOALS

Offer exceptional customer service

Find our customers the best rates possible

Build trusted relationships

OUR EXPERIENCE

Since 1954 of experience, Elliot Insurance is proud to offer:

Exceptional Service

Providing guidance, support, and peace of mind

Customer Loyalty

Learning trust through dedication and care

Insurance Services​

Helping clients navigate coverage confidently

About Elliot Insurance Ltd.

Founded in 1954 by J. Bernard Elliot, Elliot Insurance is a trusted New Brunswick insurance brokerage built on personal service, long-standing relationships, and strong community values. From the beginning, Bernard believed in understanding each client’s needs and securing the right home, auto, and commercial insurance coverage at fair, competitive pricing.

That people-first approach continues today. Many of the families and businesses we serve across New Brunswick have been clients for generations, reflecting our commitment to reliable insurance advice, local expertise, and exceptional customer service.

In 2026, Elliot Insurance became part of Stanley Mutual Insurance, a fellow New Brunswick–based insurer with shared values and deep local roots. Operating as Stanley Elliot Insurance within the Stanley Group allows us to remain locally focused while continuing to grow and better serve our loyal insurance clients.

Our Commitment to the Community

Being a New Brunswick-based company isn’t just where we work — it’s who we are. We are proud to give back, support local initiatives, and continue a legacy of service that strengthens our communities.

Our Mission:

To create a community where the strength of all supports the needs of each.

Our Vision:

To responsibly grow our insurance company and communities the mutual way.

Our Core Values:

Mutuality – We respect the mutual interest of our members, our team and our communities by sharing the same vision and values.

Underwriting – we ensure a progressive, sustainable and profitable organization by providing competitive insurance products through sound underwriting and loss prevention practices

Trust – we demonstrate integrity in all dealings as this is the foundation of our organization.

Understanding – maintain an interdependent all diverse culture promoting a positive and supportive team environment to achieve common goals.

Accountability – we engage people with clear expectations and empower them to make informed decision with integrity and professionalism.

Lifelong Learning – we achieve professional and personal excellence try continuously improving our skills, our attitudes and our wellness.

Our Heritage

Since 1954, Elliot Insurance has proudly served the Saint John community. Founded by J. Bernard Elliot, the company was built on one simple idea: clients come first. Bernie made sure every client felt valued and understood, with coverage that was right for them at fair and competitive pricing.

Today, we carry on that tradition. We are more than an insurance company. We are your neighbors, living and working in Saint John, and we understand the unique needs of our community. When you call us, you are not just a policy number—you are a person. You speak to a real member of our team who knows your neighborhood and your story. That personal, human touch is at the heart of everything we do.

Whether it is protecting your home or business, we provide personalized service that only a local team can offer. Many of our clients have stayed with us since Bernie opened the doors, a testament to the trust and care we bring to every relationship.

Heritage for us is more than a date on a timeline. It is about the connections we have built, the families we serve, and the dedication that guides every decision. We are proud to be part of Saint John’s story and even prouder to help protect its future. Elliot Insurance remains committed to our slogan: “Servicing What We Sell Since 1954.”